
Barbara J. Wilson
Consulting | Integrated Marketing |
Branding | Strategy | Digital Marketing| Social Media | Nonprofit and Business Development | Grant Writing
PROJECT SYNOPSIS


Project | 01
Policy, Advocacy and Fundraising
Led integrated marketing support for fundraising, policy and advocacy work to protect habitat for the endangered Florida panther and environmental protection policies. Successfully raised $100,00 0 in 90 days for Florida panther protection and Amendment passed with over 70% of the vote.
View Panther Fundraising Campaign Video
View Florida Panther Infographic


Project | 02
Branding and Communications Videos
Engineered multiple integrated media campaigns for several nonprofit organizations to clarify and streamline consumer messaging. New taglines and positioning of strategic pillars improved brand understanding by 10 points in one case and generated a 45 -60% increases in awareness for the other organizations.
View Branding Video for The Nature Conservancy
View Branding Video for Grace Place for Children &Families
View Branding Video for Conservancy of Southwest Florida
.


Project | 03
Saving Southwest Florida - $38.5 Million Capital Fundraising Campaign for Conservancy of Southwest Florida
“Celebration” publication following the successful completion of the $38.5 Million Capital Fundraising Campaign
Capital Campaign Case Statement to Support Revised $35 Million Goal
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